External Token Guide - For Popular Affiliate Networks (Advertisers)
We wanted to make integrating with your Affiliate Networks (Advertisers) as easy as possible. So, we compiled this token guide for all of the most popular Affiliate Network Tracking Platforms!
In other words, every tracking platform has their own way of "naming" different pieces of information. We've been working with these companies for a long time now, and so we already know each tracking platforms' naming schemes. In order to begin working with an Affiliate Network (Advertiser), you will need to know how they name their pieces of information so that you can pass your Track Revenue data to them when necessary. Our guide below is a compilation of many Affiliate Networks' information naming schemes so you don't have to hunt down the information yourself. Told you we've got your back!
Tracking platform index:
Affiliate Networks that use Cake platform:
- NeverBlue
- Clickbooth
- AboveAllOffers
- Cash Network
- Global Wide Media
- A4D
- C2M
Passing Token Data to Cake Affiliate Networks:
To pass your Sub-ID to your Cake Affiliate Network, add the following to the end of your Offer link:
&s1=[[subid]]
This passes our Track Revenue [[subid]]
into your Cake Affiliate Network's s1
parameter.
You can also pass any data your Affiliate Network requires of you through the offer link using the following tokens:
&s1=VALUE
&s2=VALUE
&s3=VALUE
&s4=VALUE
&s5=VALUE
Receiving Token data from Affiliate Network
Here is the naming convention that Cake uses to pass their token information. You can have them pass token information to you in their post back.
Token | Definition |
---|---|
#leadid# | the conversion or lead ID auto-assigned by CAKE to each conversion |
#affid# | Affiliate ID |
#oid# | Offer ID |
#campid# | Campaign ID |
#cid# | Creative ID |
#s1# | subid 1 (s1) |
#s2# | subid 2 (s2) |
#s3# | subid 3 (s3) |
#s4# | subid 4 (s4) |
#s5# | subid 5 (s5) |
#price# | price |
#ip# | conversion IP |
#sourceip# | click IP |
#utcunixtime# | conversion time in UNIX |
#sourcetime# | conversion timestamp in this format (ie. 2013-11-12T13:04:27.5670000) |
Affiliate Networks that use HasOffers's platform:
- Adsimilis
- Affiliaxe
- Beeoption
- BlackFox
- KissMyAds
- Mobidealer
- PerfornanceRevenues
- YeahMobile
- ActionAds
- Adsup
- Mobileader
- Tapgerine
Passing Token data to Affiliate Network
To pass your Sub-ID to your HasOffer Affiliate Network, add the following to the end of your offer link:
&aff_sub=[[subid]]
This passes our Track Revenue [[subid]]
into your HasOffer Affiliate Network's aff_sub
parameter.
You can also pass any data your Affiliate Network requires of you through the offer link using the following tokens:
&aff_sub2=VALUE
&aff_sub3=VALUE
Receiving Token data from Affiliate Network
Here is the naming convention that HasOffer uses to pass their token information. You can have them pass token information to you in their post back.
Token | Definition |
---|---|
{adv_sub} | Advertiser Sub ID 1 |
{adv_sub2} | Advertiser sub ID 2 |
{adv_sub3} | Advertiser sub ID 3 |
{advertiser_id} | ID of advertiser for the offer |
{aff_id} | ID of affiliate promoting the offer |
{aff_sub} | Publisher sub ID 2 |
{aff_sub2} | Publisher sub ID 3 |
{affiliate_id} | ID of affiliate promoting the offer |
{payout} | Offer payout to publisher |
{revenue} | Revenue from advertiser |
For a more complete list please visit HasOffers's documentation
Affiliate Networks that use LinkTrust platform:
- XY7
- ClickPromise
Passing Token Data to LinkTrust Affiliate Networks:
To pass your Sub-ID to your LinkTrust affiliate Network, add the following to the end of your offer link:
&SID=[[subid]]
This passes our Track Revenue [[subid]]
into your LinkTrust Affiliate Network's SID
parameter.
Receiving Token Data from Affiliate Networks
Here is the naming convention that LinkTrust uses to pass their token information. You can have them pass token information to you in their post back.
Token | Definition |
---|---|
[=CID=] | This is the campaign's ID. |
[=AFID=] | This is the affiliate's ID. |
[=SID=] | This is the Sub ID that your affiliate appended to the tracking link. This number should not be unique for each transaction; but should be a number that you want transactions grouped by. For example, you may want to include the name of an email list, a search keyword, or website name. |
[=ADID=] | This is the creative's ID. |
[=ClickID=] | This is the unique ID created by the click. |
[=Quantity=] | This is the number of transactions tracked within a single pixel fire. The default value is one (1). This value is ignored for percentage (%) based payout campaigns. |
[=TotalSales=] | This is the total amount of the sale on the merchant's website. This value is only available for % percentage and not flat rate based campaigns. |
[=IPAddress=] | This is the IP Address captured from a conversion. Example: 11.22.33.44 |
[=ClickUserAgent=] | This provides data like the consumer’s browser version, operating system version, browser plug-ins and often times the mobile device used. |
[=ClickReferrer=] | This is the URL of where the click occurred (a webpage) which resulted in the conversion. |
Please refer to LinkTrust's website for full token list
Affiliate Networks that use HitPath platform:
- W4
To add a Sub-ID to your Hit Path affiliate network, add the following to the end of your offer link:
&c1=[[subid]]
This passes our Track Revenue [[subid]]
into your HitPath Affiliate Network's c1
parameter.
You can also pass any data your Affiliate Network requires of you through the offer link using the following tokens:
&c2=VALUE
&c3=VALUE
Receiving Token data from Affiliate Network
Here is the naming convention that HitPath uses to pass their token information. You can have them pass token information to you in their post back.
Token | Definition |
---|---|
xxc1xx | Sub-ID 1(You MUST use at least this token) |
xxc2xx | Sub-ID 2 |
xxc3xx | Sub ID 3 |
xxpayoutxx | Payout |
xxtransidxx | Transaction ID |
xxrandxx | Random number |
xxcidxx | Creative ID |
xxprogidx | Campaign ID |
Passing Token Data to MundoMedia Affiliate Networks:
To pass your Sub-ID to your MundoMedia Affiliate Network, add the following to the end of your Offer link:
&SUBID1=[[subid]]
This passes our Track Revenue [[subid]]
into your MundoMedia Affiliate Network's SUBID1
parameter
Receiving Token data from Affiliate Network
Here is the naming convention that MundoMedia uses to pass their token information. You can have them pass token information to you in their post back.
Token | Definition |
---|---|
%SUBID1% | Sub-ID (You MUST use at least this token) |
%SUBID2% | Sub-ID 2 |
%SUBID2% | Sub-ID 3 |
%SUBID4% | Sub-ID 4 |
%SUBID5% | Sub-ID 5 |
%AMOUNT% | Payout amount |
%OPT_INFO% | Optional Info |
%PROGRAM% | Offer ID |
%COOKIEID% | Cookie ID |
%TRANSACTION_ID% | Unique Lead ID |
%BRAND% | Brand of Mobile Device |
%MODEL% | Model Name of Mobile Device |
%ISP% | IP Address of Conversion |
%IP% | Ip Address of Conversion |
%DEVICE_ID% | Device ID |
Passing Token Data to Mpire Affiliate Networks:
To pass your Sub-ID to your Mpire Affiliate Network, add the following to the end of your Offer link:
&sid=[[subid]]
This passes our Track Revenue [[subid]]
into your Mpire Affiliate Network's sid
parameter
You can also pass any data your Affiliate Network requires of you through the offer link using the following tokens:
&sid2=VALUE
&sid3=VALUE
&sid4=VALUE
Receiving Token data from Affiliate Network:
Here is the naming convention that Mpire Networks uses to pass their token information. You can have them pass token information to you in their post back.
Token | Definition |
---|---|
{aff_click_id} | Affiliate Click ID aka Sub-ID (You MUST use at least this token) |
{sid} | Sub-ID 1 |
{sid2} | Sub-ID 2 |
{sid3} | Sub-ID 3 |
{sid4} | Sub-ID 4 |
{sid5} | Sub-ID 5 |
{step} | Conversion Step index used for multiple conversion campaigns |
{conversion_id} | Conversion ID |
{cid} | Campaign ID |
{destination_id} | ID value of destination URL |
{session_ip} | User IP Address detected on click |
{user_ip} | User IP Address detected on conversion |
{aff_campaign_ref} | Affiliate Reference ID value set for campaign |
{first_name} | User First Name |
{last_name} | User Last Name |
{email} | User email address |
{utm_campaign} | Campaign name |
{utm_source} | Campaign source |
{utm_medium} | Campaign medium |
{utm_content} | Campaign content |
{utm_term} | Campaign term |
{date} | Date with format YYYY-MM-DD |
{time} | Time with format HH:MM:SS, using 24 hour time |
{datetime} | Date and time with format YYYY-MM-DD HH:MM:SS |
{unix_time} | Unix time |
{ios_ifa} | iOS ID for Advertisers |
{ios_ifv} | iOS ID for Vendors |
{open_udid} | OpenUIDID |
{gplay_aid} | Google Play Advertiser ID of device |
{android_id} | Android Hardware ID of device |
{device_id} | IMEI, Android only |
{mac_address} | Wifi MAC address of device, Android only |
{win_aid} | Windows Advertising ID |
{user_id} | Custom User ID |
MaxBounty uses their own in-house Tracking Platform
To pass your Sub-ID to you MaxBounty Affiliate Network, add the following to the end of your Offer link:
&s1=[[subid]]
You can also pass any data your Affiliate Network requires of you through the offer link using the following tokens:
&s2=VALUE
&s3=VALUE
Receiving Token data from Affiliate Network
Here is the naming convention that MaxBounty uses to pass their token information. You can have them pass token information to you in their post back.
Token | Definition |
---|---|
#s1# | Sub-ID 1 (You MUST use at least this token) |
#s2# | Sub-ID 2 |
#s3# | Sub-ID 3 |
#RATE# | Payout amount |
#OFFERID# | Offer ID |
CPAway uses their own in-house Tracking Platform
To pass your Sub_ID to you CPAway affiliate network, add the following to the end of your Offer link:
&subid=[[subid]]
This passes our Track Revenue [[subid]] into your CPAway Affiliate Network's subid parameter.
You can also pass any data your Affiliate Network requires of you through the offer link using the following tokens:
&subid2=VALUE
&subid3=VALUE
&subid4=VALUE
&subid5=VALUE
Receiving Token Data from Affiliate Network
Here is the naming convention that CPAway uses to pass their token information. You can have them pass token information to you in their post back.
Token | Definition |
---|---|
#subid# | Sub-ID 1 (You MUST use at least this token) |
#subid2# | Sub-ID 2 |
#subid3# | Sub-ID 3 |
#subid4# | Sub-ID 4 |
#subid5# | Sub-ID 5 |
#rate# | Payout amount |
#cid# | Campaign ID |
Passing Token Data to PeerFly Affiliate Networks:
To pass your Sub-ID to you PeerFly Affiliate Network, add the following to the end of your offer link:
&s1=[[subid]]
This passes our Track Revene [[subid]]
into your Peer Fly Affiliate Network's s1
parameter
You can also pass any data your Affiliate Network requires of you through the offer link using the following tokens:
&s2=VALUE
&s3=VALUE
Receiving Token Data from Affiliate Network
Here is the naming convention that PeerFly uses to pass their token information. You can have them pass token information to you in their post back.
Token | Definition |
---|---|
%subid1% | Sub-ID 1 (You MUST use at least this token) |
%subid2% | Sub-ID 2 |
%subid3% | Sub-ID 3 |
%commission% | Commission amount |
%offer% | Offer ID of the lead/sale |
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