Setting Up a Call To Action on Your Landing Pages (External Guide)
What is a Call To Action, you ask? A Call To Action is a button or link that your traffic can click on your Landing Page that directs them to the Offer you are marketing. Why is this important?
While Track Revenue does include an quick and easy interface to upload your Landing Pages and use them in your campaigns, you will still need to create these Landing Pages externally on your own. Once you've created a customized webpage that you think will attract traffic to your Offer, you'll need to set up a Call To Action link or button that your traffic can click on to go to your Offer.
We understand that this tutorial isn't directly ABOUT Track Revenue, but we wanted to equip you with the knowledge necessary to understand how to create Landing Pages (complete with a Call To Action) on your own. We consider you part of our online marketing family!
Here is our guide to Setting Up a Call To Action on Your Landing Pages:
Access your Landing Page HTML script and add the following lines:
<a href="http://YourCampaignLinkDomain.com/go">GO TO OFFER</a>
The above script will create a Call To Action button that connects your Offers to your Landing Page. Where it says,
http://YourCampaignLinkDomain.com/go, for the bolded portion you will need to insert your own Campaign Domain Link. This can be any of the Tracking Domains that you have set up and enabled on your account.
Because your traffic will access this Landing Page through a specific Campaign link of yours, we already know which Offers are associated with the Campaign you are using this Landing Page for (Yup! We're geniuses.) We use a simple
/go at the end of your domain link as a signal to send the traffic to the proper Offers associated with your specific campaign.
See the following example below of posted script tags at end of your Landing Page:
<h1><a id="tr-offer-link" href="http://YourCampaignLinkDomain.com/go">Go to offer</a></h1>
What if I want to send my Call To Action to a Specific Offer?
By applying the link below will allow you to force a click to a specific Offer when there are multiple Offers. Specify the Offer number that you wish to be directed to after the Offer; as shown below (where 'abcd-vwxyz' is the ID found in Campaign Management > Offers Tab).
<a href="http://YourCampaignLinkDomain.com/go?o=abc-xyz">GO TO OFFER</a>
You Did It!!
We figured this might be useful information for you -- even though the primary focus is not setting something up in our platform. Here at Track Revenue, we always want to make sure you have everything you need to be successful in this space!